Opportunity Score
- March 1, 2022
- Adam Gareau
What is SponsorPulse's Opportunity Score?
It's a common currency & comparison metric across sports, entertainment, lifestyle, music, and cause properties
A helpful shortcut to navigate our data – with all seven of our metrics factored into its calculation, the Opportunity Score provides a simplified view of the marketplace and head-to-head comparisons
A quick way to explore the power of properties across our platform, without having to per-determine a desired metric
While all seven of our metrics influence the Opportunity Score calculation, the output places a greater emphasis on property reach and frequency (engagement, intensity and momentum) and an equal emphasis on property emotion (passion / excitement) and potential impact (purchase consideration / favorability). Ultimately, the property needs to reach people to offer a significant opportunity for sponsors – that’s why we emphasize reach and frequency.
