The Top 5 Fan Bases in the NHL
- June 19, 2024
- SponsorPulse Staff
The excitement surrounding NHL games is palpable, resonating not just on the rink, but also among fan communities and markets nationwide. Brands looking for lucrative sponsorship opportunities in sports should take a keen interest in the NHL, where fan engagement is not just passionate, but deeply rooted in community traditions. With that in mind, understanding the dynamics of the top fanbases in the NHL can provide sponsors with valuable insights into regional and national marketing strategies.
Here’s a look at the top 5 national NHL fan bases that showcase incredible enthusiasm and loyalty, making them prime targets for sponsorship activities.
1. New York Rangers
Top of the list is the New York Rangers, whose fanbase is one of the most loyal in the NHL. The Rangers' fans are known for their passionate support, filling the Madison Square Garden with electric energy each game night. The team has historically drawn high-profile celebrities and consistently sees sell-out crowds, underlining the broad appeal and vibrant engagement of its fan base. With star players like Artemi Panarin and Adam Fox steering the ship, the Rangers are not just a treat to watch but a potent opportunity for sponsors aiming at a diverse and affluent audience.
Sponsorship Snapshot
38% of Americans have engaged with the Rangers in the past year
43% of whom do so on a weekly basis
31% of whom are excited about the team
2. Chicago Blackhawks
Chicago Blackhawks' fans are among the most devoted, with a heritage rich in history and success, including multiple Stanley Cup victories in recent years. The Blackhawks' fan engagement is exemplified by their record-setting sell-out streak at the United Center, which reflects their strong community ties and widespread support. Players like Jonathan Toews and Patrick Kane became household names while playing for the team, symbolizing the team's wild popularity in a major market.
Sponsorship Snapshot
37% of Americans have engaged with the Blackhawks in the past year
41% of whom do so on a weekly basis
28% of whom are excited about the team
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3. LA Kings
The LA Kings boast a fanbase that has grown tremendously, particularly after their Stanley Cup wins in 2012 and 2014. Situated in a city known for its entertainment prowess, Kings games are events, drawing in crowds that include celebrities and sports enthusiasts alike. With stars like Anze Kopitar and Drew Doughty, the Kings not only promise exciting games but also offer sponsors a gateway into the glamorous world of Los Angeles.
Sponsorship Snapshot
36% of Americans have engaged with the Kings in the past year
43% of whom do so on a weekly basis
29% of whom are excited about the team
4. New York Islanders
The Islanders, though often seen as the underdogs compared to their metropolitan neighbors, the Rangers, have a fiercely loyal and growing fanbase. Their recent move to UBS Arena at Belmont Park has reinvigorated the fan experience with state-of-the-art facilities, promising more thrilling game-day atmospheres. The team, energized by young talents like Mathew Barzal, has a gritty, resilient reputation that resonates well with a community-oriented sponsor.
Sponsorship Snapshot
36% of Americans have engaged with the Islanders in the past year
43% of whom do so on a weekly basis
27% of whom are excited about the team
5. Tampa Bay Lightning
Rounding out the top five are the Tampa Bay Lightning, whose fan engagement has been sky-high following recent successes, including back-to-back Stanley Cup championships. The 'Bolts' have a vibrant fan culture, with the Amalie Arena known for its thunderous support and innovative fan experiences. The presence of superstars like Steven Stamkos ensures that the Lightning remain at the forefront of the NHL spectacle, providing ample opportunities for brands to engage with a dedicated fan base.
Sponsorship Snapshot
36% of Americans have engaged with the Lightning in the past year
41% of whom do so on a weekly basis
22% of whom are excited about the team
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