The MLB World Series: A Wide Net of Sponsorship Opportunities
- October 13, 2023
- SponsorPulse Staff
As we bid farewell to another thrilling MLB season, the baseball universe gears up for the grand spectacle that marks its culmination — the much-anticipated World Series.
A tradition dating back to 1903, this annual championship is a testament to the enduring passion and enthusiasm that keeps millions of baseball fans worldwide on the edge of their seats, eagerly awaiting to witness the team that takes home the Commissioner's trophy.
But teams aren’t the only organizations eyeing closely the Fall Classic — brands also look for a piece of the pie from the greatest spotlight in professional baseball.
The reason?
The MLB World Series presents a unique canvas for brands seeking to make a home run in their branding and marketing strategies. And there’s data to back that up.
Notably, 115 million Americans aged 13-64 have engaged with MLB in the past year, accounting for 53% of US residents within the same age bracket.
Let's analyze the MLB and World Series's demographics and sponsorship landscape with data-driven insights from the SponsorPulse platform.
A Diverse Demographic
According to the SponsorPulse opportunity score rankings, the MLB is the sixth-best property in the US.
While it might trail behind the NFL in engagement rates among US consumers, it stands tall among its peers.
The MLB outpaces the NHL and MLS and stands shoulder-to-shoulder with the NBA at a 54% engagement rate.
In addition, the MLB has a diverse fan base — among its engaged audiences, 56% are male, and the age group that takes the lead in engagement spans 35-54 years old.
But to help brands tailor their messages and resonate effectively with the demographics most tuned to the Fall Classic, we need to understand who, in particular, engages with the World Series.
A Tech-Savvy and Risk-Seeking Audience
According to SponsorPulse data, two contenders lead the engagement charts: the tech-savvy minds influencing software decisions and the thrill-seeking gamblers placing bets, tied at an impressive 75%.
In other words, people working in tech and people who love to bet demonstrate a keen interest in the MLB World Series, offering an enticing playing field for sponsorship endeavors.
This intriguing dynamic suggests a potential sweet spot for brands in the betting and tech sectors to seek partnerships with this property.
Plus, an Emerging Demographic
A notable second-best-engaged demographic is those purchasing NFTs or electric vehicles, clocking in at a 74% engagement rate, shedding light on a younger, more environmentally conscious audience passionately tuned into the World Series.
Brands with sustainability or cutting-edge technology might find abundant commitment among these engaged fans.
A Massive Passion for Sports and Athletics
Lastly, within the top 10 most engaged demographics with the World Series, the SponsorPulse platform shows that the MLB World Series can be a gold mine for sports and athletic retail brands.
The data highlights that users purchasing sporting goods, frequenting sports retailers, or attending sporting events showcase remarkable engagement rates with the World Series.
While this may come as no surprise, it underscores that a passionate, sports-loving audience can be highly receptive to the World Series and its sponsorship opportunities.
The Takeaway
The MLB World Series is not just a sports event; it's an opportunity for brands to connect with its engaged audience.
As the championship unfolds, the sponsorship landscape invites brands to tap its potential.
Whether you're in tech, betting, sustainability, or sports-related industries, the engagement data suggests that the World Series audience is ready and waiting for you.
Seize the Opportunity
Understanding the heartbeat and details behind the engagement is crucial for any brand eyeing the MLB World Series.
By leveraging SponsorPulse's insightful data, brands can strategically position themselves in front of the right audience segments, maximizing the impact of their sponsorship endeavors.
Create a free SponsorPulse account to find the next sponsorship opportunities for your brand.
