Pitch Perfect: Closing Sponsorship Deals 101

July 19, 2023
SponsorPulse Staff

Image courtesy of Bench Accounting on Unsplash

It is a truth universally acknowledged that a successful property must be in want of an equally matched brand partner. A well-executed sponsorship opportunity can yield dramatic results for all involved—increasing exposure, revenue, and excitement among audiences.

However, successfully rolling out a sponsorship strategy? A challenge to be respected. Securing coveted partnerships requires more than creative ideas, it demands a comprehensive understanding of your target audience and brand partner.

Let’s dive into how audience insights can be effectively leveraged to craft persuasive sponsorship pitches that resonate with brands and most importantly: close!

Mastering Pitches with SponsorPulse

How to Research your Target Audience

Step One: Consider who you want to attract. To effectively pitch sponsorship opportunities, it’s crucial that you demonstrate a firm understanding of your own audience. SponsorPulse enables you to analyze demographics, interests, behaviors and purchasing patterns to gain relevant insights into your audiences preferences and motivations. By developing this portrait, you’ll be one step closer to effectively customizing your sponsorship proposal to appeal directly to your potential partner’s interests and needs.

Let’s imagine that you’re on the sponsorship team for the upcoming FIFA Women’s World Cup down under. Our platform enables you to develop a deeper understanding of your audience through a variety of metrics, like demographics and purchase behaviors.

SponsorPulse demographic data of those engaged with the tournament shows that many are athletic themselves, with 60% playing soccer, and 53% playing basketball. The majority are young, with 39% aged 19-24 and 40% aged 25-39. This data, paired with the purchase behavior intel that 48% have rented a vehicle in the past 12 months, and 30% booked a flight, suggests that pitching to a sponsor within the tourism industry might be wise.

Why? The majority of engaged fans are young and athletic travelers—the exact demographic that may be seeking to challenge themselves on physically-active vacations like surfing at Bondi Beach or hiking in New South Wales after enjoying the Women’s World Cup!

How to Find Promising Sponsors

After you’ve developed a clear picture of your audience, it’s time to conduct thorough research on the brands you’re looking to partner with. Consider their values, target audience and recent marketing strategies. By aligning your pitch deck with their objectives, you demonstrate why you’re the right partner for them.

Continuing the FIFA Women’s World Cup scenario: SponsorPulse allows you to cross reference those engaged with the tournament by which brands they support—enabling you to discover partners that have existing connections with your base. Among brands that the Women’s World Cup fans love, Trivago, Reebok and EA Sports, clinched the top three spots at 45%, 44% and 44% engagement with the tournament, respectively.

How to Get Sponsored

Sponsorship pitches require far more than a one-size-fits-all approach. Once you’ve leveraged your audience insights and ensured they align seamlessly with your desired brand partner, it’s time to draft that proposal.

A powerful pitch is data-driven and tailored in a way that accurately depicts how your goals align, showcasing the potential for enhanced brand exposure and increased sales. Our free pitch deck template empowers properties to create winning proposals that make the decision to sponsor a no brainer for their desired partners.

Create your free SponsorPulse account to access powerful insights and build your winning pitch today!

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