Investing in the WNBA: Top 5 Most Valuable Teams for Sponsorships
- August 21, 2024
- SponsorPulse Staff
The latest WNBA season began on May 14 and has seen unprecedented success. The league averages 1.3 million viewers per game, significantly increasing from last season's 462,000 viewers.
Rising stars like Caitlin Clark, Angel Reese, Cameron Brink, and Kate Martin are helping push this heightened interest. The league reported about 400,000 fans attending games in May alone, the highest first-month attendance in 26 years. The best part? Ticket sales for more than half of the games were sold out!
As a result, sponsorship opportunities within the league are becoming more lucrative than ever.
This article leverages SponsorPulse’s Opportunity Value to highlight the top five most valuable WNBA team sponsorships, with insights into why these properties are a worthwhile investment for brands.
What’s Behind the Opportunity Value?
SponsorPulse’s Opportunity Value is a consistent, data-driven methodology that leverages fan engagement, intensity, momentum, passion, and potential to generate brand impact from over 300,000 consumer surveys.
The best part? The Opportunity value empowers brand owners with budgets of all sizes to identify where they stand and to identify new opportunities that fit. The Opportunity Value provides investment guidance through a value range that can guide sponsorship and asset negotiations.
Top 5 Most Valuable WNBA Teams for Sponsorships
Team: New York Liberty
Mid-range Opportunity Value: $1.7 - $2.4 Million / Year
The New York Liberty is the most valuable WNBA team for sponsorship. The New York Liberty offer significant exposure and engagement opportunities with an engagement rate of 47%, an intensity rate of 50%, and a brand consideration of 14% in the state of New York.
The team's strong local support in a significant market make it an attractive prospect for sponsors looking to maximize their investment.
2. Team: Los Angeles Sparks
Mid-range Opportunity Value: $1.6 - $2.3 Million / Year
The Los Angeles Sparks are another top-tier property within the WNBA. The team boasts a 39% engagement rate and a 45% intensity rate, with 13% of their audience passionately engaging with the property.
As with Liberty, the Sparks benefit from being located in a major media market, which provides extensive visibility and engagement potential for sponsors.
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3. Team: Chicago Sky
Mid-range Opportunity Value: $0.6 - $0.9 Million / Year
The Chicago Sky have built a strong fan base in Illinois and with momentum building are a prime candidate for sponsorship investments, particularly for brands looking to connect with an engaged and expanding fan base.
4. Team: Dallas Wings
Mid-range Opportunity Value: $0.6 - $0.8 Million / Year
The Dallas Wings also rank high in sponsorship value, with a 35% engagement rate, 40% intensity rate, 22% excitement, and 8% brand consideration.
These solid numbers indicate a dedicated and passionate fan base, providing sponsors with a reliable and engaged audience.
5. Team: Seattle Storm
Mid-range Opportunity Value: $0.5 - $0.8 Million / Year
Rounding out the top five is the Seattle Storm. The team has a 45% engagement rate, 36% intensity rate, 33% excitement, and 18% brand consideration.
The Storm's loyal fan base and consistent court performance make it an attractive option for sponsors looking to establish a strong presence in the WNBA.
Grow Together with the WNBA
The WNBA's increasing popularity and fan engagement suggest a bright future for sponsorship opportunities. Pundits out there predict that collegiate and professional women’s sports will continue to see rising viewership, sponsorship deals, and earnings. This trend will likely create a positive feedback loop, where increased investment attracts more talent, sponsors, and fans, further boosting the league's profile and financial potential.
🙌 Leveraging SponsorPulse’s Opportunity Value allows brands to make informed decisions and maximize their returns in this rapidly growing sports league.
For more detailed insights and to access the top 50 most valuable sports teams, create an account with SponsorPulse today:
