Assessing Partner Fit in the Sponsorship Space

June 27, 2023
SponsorPulse Staff

Assessing Partner Fit in the Sponsorship Space

Looking to kick your sponsorship efforts up a notch? Before diving headfirst into an LTR with a new property or brand, it’s imperative to conduct your due diligence to determine whether or not you’ve found the one. Developing an airtight assessment of potential partner fit requires sponsorship marketers to take a closer look at a variety of factors that can make or break a sponsorship deal.

Here’s 4 Questions to Ask before Signing on the Dotted Line

Can you Justify the Investment?

No sponsorship deal rests upon the call of a singular decision maker. Therefore, the ability to justify the investment is instrumental in getting your team on board to move forward with a deal. So how do you make your case?

At SponsorPulse, we empower both brands and properties to go into sponsorship negotiations with all the facts. Our opportunity value feature offers a consumer-driven target investment range, so that your team can be confident you’re not overspending or undercharging.

Do they Possess Unique Assets to Activate?

Whether you’re looking to sponsor a fanzone experience, acquire naming rights, or hone in on digital, one thing is certain—all great sponsorship opportunities must offer unique assets to activate.

The power of a relevant asset mix that’s both quantifiable and easy to package should never be underestimated. Through our Opportunity Value tool, we help you maximize the impact of your investment by providing the information necessary for developing lucrative deal structures.

Are we Aligned?

In order for a sponsorship deal to thrive long-term, it’s imperative for marketers to consider the compatibility of potential partners. Sharing core values provides a firm foundation of which strong partnerships can be built upon.

When the foundation is strong, audience alignment is usually part of what’s holding it together. In fact, 53% of consumers globally agree that they’ve made a purchase due to a brand sponsoring something that they care about. Our platform enables you to conduct your own consumer research and understand how your target audience engages with a particular property to determine whether that audience is interested in what you have to offer.

How does this Partnership Measure up within the Competitive Landscape?

Context is everything. Nearly half, 47%, of sponsorship professionals agree that understanding the competitive landscape is one of the biggest challenges for properties. Before diving into a new partnership, brands and properties must first understand how potential partnerships match up with them within the context of the market they’re operating in.

Our Insights platform provides instant access to competitor data while additionally helping sponsorship marketers identify prime demographic and geographic areas that offer sizable opportunities for growth.