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Improve your sponsorship performance by making data-driven decisions. Identify which assets are driving the greatest returns, and how you stack up to the competition to drive results today.

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Make fan-driven sponsorship decisions

Explore the trends shaping the next wave of sponsorship.

2025 Unwrapped: 12 Sponsorship Trends to Watch for in New Year

Key Insights: 

- Leading Brands in Sports Betting: DraftKings and FanDuel rank highest, with opportunity scores exceeding 121, showcasing exceptional potential for audience connection and sponsor impact. 

- Increased Engagement: Engagement rates have climbed to 85%, indicating widespread and consistent fan interaction. Engagement includes consumers who watch the NFL on TV, online, follow it in the news or socially, place bets, wear merchandise, or recommend it to others. 

- High-Intensity Engagement: An intensity score of 71% highlights an incredibly high frequency of engagement from sprot bettors with the NFL. This means that almost

How Sports Betting Brands Are Winning Big with NFL Sponsorships

Tim Hortons' partnership with Special Olympics Canada exemplifies the power of cause marketing, as demonstrated by the creation of the Special Olympics Donut, which generates vital funds while raising community awareness for athletes with intellectual and developmental disabilities.

Case Study: Tim Hortons' Sweet Success with Special Olympics Donut

Read the latest audience insights and shifting industry trends powered by data. 

Read all our insights

Keep your finger on the pulse

Measure sponsorship performance and key drivers using tangible fan impact markers as the gauge for success. 

Is my sponsorship working?

Spend confidently with fact-based guidance that your concept, activation, and assets will breakthrough.

How do I activate assets to deliver results?

Drown out the noise with a fair market valuation to build sponsorship deals rooted in fact.


How much is a sponsorship worth?

Identify the right partnerships for your brand based on consumer behavior and engagement metrics.


Which properties do my target engage with?

Make data-driven decisions with confidence


Find out what a sport team sponsorship is really worth with our Top 50 Most Valuable Sport Team Sponsorships Report. 

Access Report

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What's a sport team sponsorship worth?

Bridge the gap between industry pain points and consumer perspectives, in only a few clicks.

The SponsorPulse difference

We deliver value to properties, brands, and agencies through innovative solutions that span each stage of sponsorship decision making.

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Kristen Eyre

The SponsorPulse team has been a long-standing trusted insights and strategy advisor to TD Bank. Being subscribed to a variety of SponsorPulse’s product and service solutions (in particular, the SponsorPulse platform and SponsorPulse Performance Reports) helps us approach our sponsorship decision making with enhanced confidence. We definitely value our partnership!

Joshua Schayer

The amount of category, brand, and demographic segments available in the system allows us to ensure we are telling an accurately targeted story at the right time. More so we can compare ourselves against numerous other properties to help propel our narrative forward.

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